Yerrawa: The name & Logo
Looking for a suitable name for a new venture is always fun, but also a challenge. In retrospect I am quite happy with the names we selected in the past: BIOeCON, KiOR, ANTECY and CELLiCON.
I was struggling to find a proper name which would convey our sincere goal to develop circular technology. I am a bit wary about how “Circularity” might become another buzz word without any true meaning and therefore I started searching for an original authentic source.
I rediscovered the Aboriginals with their great respect for the circularity of life and decided to look for an aboriginal word that could symbolize our quest for circularity.
Initially I found the word “Gaxabara” which means dance. Well dancing is often circular, isn’t it? But no one else really liked the name and so I continued my search until I hit upon “Yerrawa”.
Yerrawa is the aboriginal word for boomerang. I knew immediately that I had hit gold! My pronunciation of the r’s is not so good, but that does not matter; what could be a better word to symbolize circularity than boomerang? The aboriginals indeed have a great respect for nature and the circularity of life and already 40.000 years ago they developed a technology we now call the “Boomerang” which is a beautiful metaphor for circularity.
In our logo you will find back a few original aboriginal symbols like the rays of sun (= human track) and the waves (= water/smoke/fire). The circle of dots ar remind us of the beautiful and famous aboriginal dot art. The word Yerrawa is written with the ‘Backslash’ font.